D'Addario Announces "ProPack" Bundles Of Electric/Acoustic Guitar Strings

Jul 16, 2006

Click image for closeup

If you are a serious player, chances are you perform regular maintenance on your guitars. For those players, D'Addario is happy to announce its "ProPack", a bundle of 10 sets of strings that will provide extreme value with the high-quality playability D'Addario brings to each instrument.

"Those who demand great tone and understand the importance of regular instrument maintenance will immediately see the value in this concept. There's nothing like a fresh set of strings to bring out the best in your guitar and playing," says Brian Vance, Senior Product Manager. "Changing strings regularly offers a great sense of security and confidence in your instrument and these 10-Packs offer a cost-effective solution for serious players to have the quantity of strings they need to keep all their guitars up to par all the time."

The ProPack will be available for both electric and acoustic strings and include 10 sets of best-selling D'Addario strings. Packaging them this way offers a 15% savings over buying individual sets of strings for the consumer, while maintaining solid profit margins for retailers. Those who shop on the web will also find the ProPack convenient for ordering and shipping. Each set is packaged in a D'Addario's Corrosion Intercept bag, ensuring that the last set opened is as fresh as the day they were purchased. It's certainly a perfect purchase for guitar enthusiasts and a great gift for any player.

D'Addario's popular Acoustic Phosphor Bronze Pro Packs will list for $108.99 and include Light Gauge (12-53) EJ16-10P and Medium Gauge (13-56) EJ17-10P strings. The top-selling XL Electric Guitar strings will list for $78.99 and be available in three gauges: Super Light (9-42) EXL120-10P, Regular Light (10-46) EXL110-10P and Medium/Blues/Jazz Rock (11-49) EXL115-10P.

For more information, visit their web site at www.daddario.com.