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Fender Aims to Stay Plugged In Amid Changing Music Trends - NYTimes.com

Posted by Jim Burger on Oct 1, 2012

 
 
Fender Aims to Stay Plugged In Amid Changing Music Trends - NYTimes.com

We mentioned a bit about Fender's IPO that got pulled at the last minute a few months ago. Now the company's troubles have become so tough that it's reached the hallowed pages of the New York Times! Check out this interesting article about the challenges facing the world's #1 electric guitar maker. Aside from the general fact of a shrinking industry, it looks like some Wall Street fat cats and industry execs managed to get involved and make things more difficult than they needed to be.

We've always been rooting for Fender, so lets hope that they pull through this tough stretch. To my mind, what we really need is a renaissance of good, guitar-based rock and roll to get everyone rocking again. That's not likely to happen until we can get all the kids away from their computer screens, though, is it?

Source: http://www.nytimes.com/2012/09/30/business/fender-aims-to-stay-plugged-in-amid-changing-music-trends.html

 
 
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