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Instrument Cables Available From Planet Waves

Jul 22, 2000

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Planet Waves is introducing a new line of instrument cables that will ensure musicians get a positive connection in standard ¼" jacks and come with a lifetime warranty, at Summer NAMM, Booths 2001 and 2111.

The cables' gold-plated plugs have patent-pending compression springs to guarantee a positive connection into standard ¼" jacks, as well as double-molded connectors that provide extra protection with unmatched strain relief. The special double insulated/double shielded cable design provides the cleanest signal available, while eliminating hum and triboelectric noise, and convenient, color-coded O-rings allow for easy identification when multiple cables are plugged into sound reinforcement equipment.

"Planet Waves instrument cables are the true evolution of cables," says Planet Waves Brand Manager Patrick Zerbo. "They're truly the result of what can happen when you combine engineering, musicianship and common sense. Our goal was to provide the highest-quality cables along with consistent, informative packaging that will allow retailers to sell the product as easily as possible, while making the margins they need, and I think our customers will be very pleased."

The packaging for the Planet Waves cables is bold and eye-catching, easy to display, and informative, with detailed graphics and text descriptions of the product and its attributes.

J. D'Addario & Company, Inc. designs, manufactures and markets complete lines of strings for fretted and bowed musical instruments, drumheads and accessories and guitar accessories under the brand names D'Addario, Evans Drumheads, and Planet Waves. J. D'Addario & Company, Inc. is also the sole North American distributor of Vandoren woodwind accessories. The Farmingdale, N.Y.-based headquarters of J. D'Addario & Company, Inc. features a full-service R&D, manufacturing and warehouse facility, and the company's products are marketed in approximately 100 countries for use by touring musicians, marching bands, orchestral musicians and in a variety of other musical instrument applications.

For more information about Planet Waves cables, please visit www.planet-waves.com.
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