Posted by Jim Burger on Oct 3, 2012
Was Neil Young's new autobiography just a marketing ploy to get people to pay attention to his new digital music player? Whether or not that's the case, Mr. Young has strategically timed his announcement of his new "Pono" player to coincide with his increased publicity. The new player is even mentioned in his book, Waging Heavy peace, where he boasts that it will "save the sound of music".
He was apparently in conversations with Steve Jobs and has even lined up support from some top-rank artists and industry heavyweights. Nonetheless, it's hard to believe that someone like Neil Young will be able to compete seriously against iTunes/MP3 and all of the existing players already out there.
Personally, my guess is that the people who buy the Pono will be the same 0.003% of the market who have kept a reel-to-reel player in their basement because of the unmatched sound quality...