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New Whitelabel Phono Cartridge from Shure

Jan 21, 2003

Shure launched its newest DJ cartridge to join the record needlz line -- the Shure Whitelabel -- designed for party and club DJs spinning everything from house and techno to trance, dance, and jungle.

Whitelabel -- a name often used to describe pre-release, promotional, or limited edition albums coveted by DJs -- features sonic characteristics including solid drop bass, flat mids, and accented highs, all tailored for the club environment. With a sleek and ergonomic design, the cartridge additionally delivers higher trackability, lower tone-arm resonance, and better skip resistance. It also includes an adjustable stylus overhang, reliable electrical contact, and improved stylus visibility.

"Club DJs are going to be amazed by this cartridge," said Greg Riggs, Shure Phonograph Cartridge Product Manager. "Whitelabel combines Shure's rich history of phono cartridge technology created for the audiophile with innovative features that meet the needs of today's DJs and turntables.""

Shure phono cartridges are micro-manufactured, electro-mechanical devices that tell an entire audio system what's happening along the half-mile groove that's cut into the typical analogue disc. The quality of the information provided by the cartridge determines how faithfully any audio system will reproduce the recorded sound.

The Shure Whitelabel cartridge features:

The Design: Industrial, ergonomic, and plays to the cartridge's technological benefits of headshell mounted cartridges Forward-Mass Design: Center of gravity is displaced closer to the cantilever for optimal performance. Forward-mass produces higher trackability, lower tone-arm resonance, better skip resistance and requires lower tracking forces

Adjustable overhang (50mm -- 54mm): Unique to Shure products, adjustable overhang retains the forward and backward adjustment of a standard-mount headshell, providing maximum flexible adjustment between S-arm and straight-arm turntables.

Electrical Contact: Engineered for optimized compatibility with most professional turntables, a rubber tension gasket and rounded gold plated pins limit possible damage caused by over-tightening cartridge to the tone-arm

Stylus Visibility: DJs can see exactly where they drop the needle

The Shure Whitelabel phono cartridge is retailing for $175.00 (MSRP). For more information regarding Shure Whitelabel, visit www.needlz.com.

About Needlz.com

Since March 2002, www.needlz.com has served as the Web site for the turntablist community, club/party DJs, as well as audiophiles. The site features the latest events, DJ news, educational documents, a DJ of the month, and more.
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