Pandora boss reveals some figures

Posted by Jim Burger on Oct 17, 2012

Here's an interesting article on Pandora radio, and how it is doing for the artists whose music gets airplay. I have to admit, the numbers don't mean all that much to me without being able to compare to other channels. If, as he says, Pandora accounts for 6.53% of all radio listening in the US, that's pretty huge -- considering how many radio stations there are, online and off, I can't imagine that Pandora really takes that large of a share.

His numbers would also suggest that, if Pandora is really paying more than other radio stations, Oscar Peterson's estate is making only about $100k per year from airplay, which seems pretty unfair to me. Or maybe that's just because jazz is never lucrative.

Anyhow, I think what Pandora and Spotify are doing is great, I hope that they can figure out a way to make money without screwing the artists too bad...

Source: http://www.thecmuwebsite.com/article/pandora-boss-reveals-some-figures/