Posted by Jim Burger on Oct 17, 2012
Here's an interesting article on Pandora radio, and how it is doing for the artists whose music gets airplay. I have to admit, the numbers don't mean all that much to me without being able to compare to other channels. If, as he says, Pandora accounts for 6.53% of all radio listening in the US, that's pretty huge -- considering how many radio stations there are, online and off, I can't imagine that Pandora really takes that large of a share.
His numbers would also suggest that, if Pandora is really paying more than other radio stations, Oscar Peterson's estate is making only about $100k per year from airplay, which seems pretty unfair to me. Or maybe that's just because jazz is never lucrative.
Anyhow, I think what Pandora and Spotify are doing is great, I hope that they can figure out a way to make money without screwing the artists too bad...