Parker Guitars Expands Product Line

Click image for closeup Click image for closeup Click image for closeup

Among the more significant changes at Parker Guitars in 2002, has been the expansion of the Parker Guitar line. Previously known for the high-end Fly model, Parker has updated the NiteFly line and added the P-Series models.

"These new lines allow us to offer our customer a more diverse selection," declares Parker Guitars' Executive Vice President, Norm Fitton. "They have been one of the keys to our growth in 2002. Dealers are now able to offer customers a range of Parker Guitars, from the P-38 Standard at $749 list, to the Parker Fly Supreme at $5,111. This has enabled us to open more dealers and get Parker Guitars in the hands of players who previously could not afford a Parker."

Before the introduction of the P-Series and expansion of the NiteFly lineup, the average retail price of a Parker was $3000. The updating and expansion of the U.S.-made NiteFly line offers players many of the features of the high-end Fly guitars, with a retail price about half that of the Fly models. The four NiteFly models include the NiteFly-SA ($1,611 list), NiteFly-M ($1,499 list), NiteFly-P ($1,499 list) and the NiteFly-SA Standard ($1,444 list). All NiteFly models feature Sperzel tuners, stainless steel frets, carbon fiber fingerboard, DiMarzio pickup and Fishman piezo, mahogany neck and solid wood body. All NiteFly models come with a heavy-duty gig bag. The Parker P-Series guitars -- the P-38, P-40 and P-38 Standard, each featuring an ash body and maple neck -- are now the most affordable guitars in the Parker line. All 3 models include one humbucking and two single-coil custom wound Parker alnico magnetic pickups, and Wilkinson licensed vibrato with a Fishman active piezo pickup preamp/mixer system (the P-38 Standard is the non-piezo model with pickguard). The latest addition to the P-Series line is the P-44 ($1,149 list), which offers a Flamed Maple top, a solid Mahogany body, a Maple bolt-on neck and a Rosewood fingerboard. The P-44 has quickly become a favorite in the P-Series line, offering chrome pick-up covers and knobs, plus Grover locking tuners. All P-Series models also include a gig bag.

"Many people don't know you can get a Parker for under $2000," explains Parker CEO Drew Hannah. "The P-Series and NiteFly lines offer top of the line Parker electronics and craftsmanship at a very affordable price."

For more information, visit their web site at www.parkerguitars.com.