The skyline of South Bank's More London area by City Hall has been transformed for a spectacular 10-week, outdoor public art display, with the addition of 30 hand-painted 10ft-high, free-standing replica Gibson Les Paul guitars. Over 100 accredited members of the press turned up to photograph music legends Rod Stewart, Paul Weller and Keane sign their own hand painted 10 foot Gibson Les Paul guitar beside the iconic backdrop of The River Thames, Tower Bridge, The Tower of London and City Hall. Gibson GuitarTown London
is the capital's hottest free public exhibition bringing the power of music together with art in aid of charity.
Celebrating all things rock 'n' roll Gibson GuitarTown London pays homage to the iconic electric guitar by bringing together the cream of the music industry including Noel Gallagher, Robert Plant, James Blunt, Slash, Kasabian, Graham Coxon, Brian May, Mark Knopfler, Ronnie Wood, Ozzy Osbourne, KT Tunstall, Mark Ronson, Razorlight, Stereophonics, The Kooks, Hard-Fi, The View, Kaiser Chiefs, Roxy Music, New Order, The Fratellis, Editors, Gallows, Dirty Pretty Things, Editors, Jeff Beck, Katie Melua and The Magic Numbers, to name a few, with over 60 visual artists including the great Sir Peter Blake and The Sunday Times caricaturist Gerald Scarfe, to create a unique charity inspired public art exhibition.
Keane lead singer Tom Chaplin said: "It's fantastic. It's a great thing to be a part of and I know I'm biased but I think our guitar is the best one here."
Keyboard player Tim Rice-Oxley added: "We've been involved in the Teenage Cancer Trust for quite a long time. It's very cool to do something for them again and obviously Nordoff-Robbins Music Therapy and The Princes Trust as well because they do amazing stuff for kids."
All guitars, including an additional 30 hand-painted Gibson SG guitars on display within The O2, will be available to view for 10 weeks, with a star-studded charity auction planned for October 2007. All money raised from the sale of the guitars at auction will benefit Nordoff-Robbins Music Therapy, The Prince's Trust and Teenage Cancer Trust.
For more information, visit their web site at www.gibson.com