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Turntablism 101 Video Teaches Staple DJ Skills

Mar 24, 2001

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Shure Incorporated, makers phono cartridges for DJs worldwide, has gathered a group of legendary turntablists together for its new video, Turntablism 101. A rare look into the music and minds of ten unique DJs, the video offers insight into the history and philosophy of DJing and the world of battling, as well as demonstrates the basics of building a routine.

Featured DJs on Turntablism 101 include Mixmaster Mike of the Beastie Boys and the former Invisibl Skratch Piklz; Grand Master Roc Raida, Mista Sinista, Rob Swift and Total Eclipse of the X-ecutioners; J-Rocc and Rhettmatic of the Beat Junkies; P-Trix of the Immortal Fader Fyters; Roli Rho of Fifth Platoon; and Big Wiz of the Steelworkers. "Shure is proud to be a part of many of the amazing performances we have seen over the years from the world's premier DJs," said Greg "Needlz" Riggs, Phono Product Manager of Shure. "With Turntablism 101, we're able to capture the live techniques of the best battle DJs and bring them to aspiring turntablists across the country. We're thrilled to contribute to the growth of the art in this way." Intended for all skill levels, the video provides instructive segments on scratching, beat juggling, body tricks, team routines and turntable techniques as well as advice on equipment. The video is currently available for music retailers worldwide at the suggested retail price of $18.95.

For more information, visit their web site at www.shure.com.
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