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About ActiveMusician

Launched in the fall of 2000, ActiveMusician is a leading on-line retailer offering over 140,000 products of interest to all musicians. Featuring equipment and accessories from many of the best-known brands in the categories of guitar, bass, drums, recording and studio equipment, keyboards, folk, band and orchestral instruments, dj, theater, and live sound, it serves a wide musician demographic. Complementing this is an extensive selection of sheet music, transcription books, instructional and performance videos & DVDs, and interactive software for all instruments to guide musicians through all stages of their development.

ActiveMusician was developed by eTonal Media, Inc. to support the free on-line musician communities at WholeNote (guitar) and ActiveBass (bass), resulting in hundreds of thousands of satisfied on-line customers since ActiveMusician's launch (as well as the continuing education of hundreds of thousands of stringheads at WholeNote and ActiveBass). The company's headquarters are located in Teaneck, NJ.


Christopher Sung - CEO, eTonal Media, Inc.

Christopher Sung is the CEO of eTonal Media, Inc. whose sites have garnered attention from such publications as The New York Times, Guitar Player magazine, Acoustic Guitar magazine, and Bass Player magazine. Prior to founding eTonal in 1999, he spent stints at Yale's Center for Studies in Music Technology (CSMT), the Banff School of the Arts, MIT Lincoln Laboratory, the Berklee College of Music, Microsoft Research, Interval Research, and Organic.

Christopher holds a US patent in the field of music technology, and is on the adjunct faculty at NYU's Interactive Telecommunications Program where he has taught a graduate course in web development since 2003. When not playing the offhand gig in NYC, he can be found entertaining his wife and toddler daughter with a combination of Beatles and Thomas the Tank Engine tunes.


Jim Burger - CFO, eTonal Media, Inc.

Jim Burger has been playing blues and rock guitar for over 20 years. After getting an MBA and spending several years in the corporate world, he decided to do something more musical and found himself in the position of CFO of ActiveMusician. In addition to helping run the company over the last 10 years, he has advised numerous customers in matters of guitar, recording, lighting, audio and all things musical.

He spends most of his spare time trying to keep up with his daughters, but when he's not doing that he is usually strumming one of his acoustic guitars in his home studio. He also finds time to help run audio and lighting systems for his kids' school events, and sneaks in the occasional acoustic performance.


Our mission at ActiveMusician is as follows:

  • Customer Service
    At ActiveMusician, each customer that encounters a problem or has a question about their purchase gets timely individual attention and service, because let's face it - every situation is different, and every situation requires personal attention.

  • Great Prices
    ActiveMusician makes its business work by keeping costs down, not by pumping prices up. Because of an extremely cost-efficient operation, in many cases we are able to offer prices that are significantly lower than competitors' prices.

  • Ease of Use
    Nothing is more frustrating than not being able to find what you want, and fast. Customers can easily search or "drill-down" using our directory system to locate items of interest faster.

  • Post-Purchase Follow-up
    Customers receive e-mail confirmations after placing their order, and receive shipping confirmations once all items in their order have shipped, complete with tracking information. In addition, customers can check on their order status at any time from our Help page.

  • Product Selection
    With over 140,000 products, ActiveMusician strives to provide the products that are of interest to all types of musicians. Whether your organization needs concertina stands or your son wants the guitar tab to the latest U2 release, ActiveMusician can address a wide variety of musical needs.

Shoppers with questions should consult our Help Desk or contact our customer service department by e-mail.

Manufacturers, distributors, publishers or other potential partners with business concerns should contact eTonal Media, Inc. by e-mail.

Over 140,000 Items In Stock and Ready to Ship