Managing Your Band - 4th Edition
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Managing Your Band - 4th Edition

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Booking, Promoting and Marketing Your Music
As written by Stephen Marcone. General Book (not sheet music). With Softcover. 8.5x11 inches. 272 pages. Published by Himarks Publishing Co.. (HL.00331418)

One of the most comprehensive books available covering publicity, touring, contracts, branding, marketing, trademarks, merchandising and record companies, this latest edition includes new business models for succeeding in the virtual world, and new contracts for personal management and artists releasing their own digital product. Also features an expanded chapter on business management, new artist-manager court cases, and updated industry website listings.

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