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Managing Your BandItem #: HL.00333079
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Written by Dr. Stephen Marcone.
5th Edition. General Book (not sheet music). With Softcover. 8.5x11 inches. 356 pages. Published by Himarks Publishing Co.. (HL.00333079)
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Found in: Music Industry Instruction Books
One of the most comprehensive books available covering entrepreneurship, branding, social networking, publicity, touring, contracts, marketing, trademarks, merchandising and record companies. This latest edition includes the intricacies of 360 deals and new business models for succeeding in the virtual world, and new contracts for personal management and artists releasing their own digital product. Also features an expanded chapter on business management, new artist-manager court cases, and updated industry website listings.