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The Men Behind Def JamItem #: HL.00335764
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Written by Alex Ogg.
The Radical Rise of Russell Simmons and Rick Rubin. Omnibus Press. With Softcover. 6x9 inches. 272 pages. Published by Omnibus Press. (HL.00335764)
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Found in: Hip Hop Music History Books
Having introduced the world to LL Cool J, the Beastie Boys, Public Enemy, DMX, and Jay-Z, the label formed by hustler-incarnate Russell Simmons and A & R maverick Rick Rubin has now successfully marketed what was a ghetto phenomenon into the most pervasive youth culture of the late 20th century. This book documents the growth of Def Jam from humble origins to its current status as the pre-eminent black music label of the 1980s and 1990s.